New plastic hides in high recycling rates: Even with a top-notch deposit system, Finland still has to use virgin plastic to make new bottles. Why? Because recycled plastic degrades – every reuse shortens its life, which means downcycling, not recycling. Plastic bottles increase virgin plastic production and only about 30% of all plastic packaging in Finland is actually recycled, the rest is burned or wasted. 

Aluminum packaging has no such drop-off and is one of the few materials that is truly recyclable – it can be recycled indefinitely without losing quality. Every AHTI can = one less plastic bottle: By choosing water in an aluminum can, you’re choosing a package that won’t end up as trash. It’s made to be recycled eternally, right here in Finland. Plastic bottles claim to be recyclable, but only aluminum delivers on that promise in real life.